Giona is the founder of Third Rail Media, an independent film strategy firm, and co-founder of Skiff Partners, a strategic advisory firm connecting organizations, investors, and civic leaders to untapped markets through cultural fluency and partnership design. 

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As a documentary film producer alongside production company, Story Syndicate, Giona has produced an array of commercially viable documentaries including the global Netflix phenomenon Harry & Meghan, Children of the Underground (FX/Hulu)--nominated for both an Independent Spirit and International Documentary Association Award--and the critically acclaimed Netflix series, The Innocence Files. As the first Black American filmmaker to produce a documentary with over 84 million global streams in its first three days, Giona has built a career transforming cultural insight and leadership into measurable worldwide impact.​

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She is a Magna Cum Laude graduate of Howard University and earned a Master of Arts in Social Innovation, Business, and Film at New York University's Gallatin School of Individualized Study.